too good to be modest
our story
We don’t believe in hiding what makes us special. EGO Tequila is about confidence in its purest form — tequila crafted with nothing to cover up, nothing to dilute, and nothing to apologize for.
Where We Come From
EGO Premium Tequila is distilled in the Highlands of Jalisco, Mexico at NOM 1414 — a distillery known for its high standards and consistent execution. Here, volcanic soil, pure spring water, and traditional methods come together to create tequila that is both clean and complex.
Our tequilas are properly matured, never rushed, allowing the agave to fully express its character. Where other brands rely on additives and shortcuts, we let time, craft, and authenticity shape the spirit. The result is tequila that delivers its true taste — smooth, honest, and unmistakably real.
Who We Are
While our tequila is authentically Mexican, our brand was born in Fort Worth, Texas, where founder Rikki Kelly set out to build more than a product. For Rikki, tequila was never just a drink — it was a catalyst for connection, confidence, and celebration.
She saw how often the purity of tequila was compromised and knew there was a better way. Her vision was bold: create a tequila that stays true to tradition while inviting people everywhere to raise a glass to themselves, unapologetically.
Why EGO
Confidence isn’t something you wait for. You claim it. That’s the spirit behind our name. EGO isn’t arrogance — it’s self-assurance. It’s knowing you’ve chosen tequila made the right way: authentic, additive-free, and crafted with standards that are, simply put, Too Good to Be Modest.
