Privacy Policy

Last updated: January 2026

2131 Holdings, LLC, doing business as EGO Tequila (“EGO,” “we,” “us,” or “our”), operates the website located at https://www.egotequila.com (the “Site”).

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, engage with our content, purchase products, sign up for events, or communicate with us. By accessing or using the Site, you agree to the practices described in this Privacy Policy.

Information Collection And Use

A. Personal Information You Provide

We may collect personally identifiable information that you voluntarily provide, including but not limited to:

  • Name

  • Email address

  • Phone number (including for SMS marketing)

  • Date of birth (for age verification purposes)

  • Shipping and billing addresses

  • Payment information (processed securely by third-party payment processors)

  • Information submitted through contact forms, event registrations, waitlists, or newsletter sign-ups

B. Information Collected Automatically

When you visit our Site, we may automatically collect:

  • IP address

  • Browser type and version

  • Device identifiers

  • Pages visited and time spent on the Site

  • Referring URLs

This information is collected using cookies, pixels, and similar tracking technologies.

Log Data

We use the information we collect to:

  • Operate, maintain, and improve our Site

  • Process transactions and fulfill orders

  • Verify legal drinking age for alcohol-related transactions

  • Communicate with you about orders, events, and customer service inquiries

  • Send marketing communications, including email and SMS (you may opt out at any time)

  • Analyze Site usage and performance

  • Comply with legal and regulatory obligations

Communications

By providing your phone number or email address, you consent to receive communications from us, including promotional messages.

  • SMS: Message and data rates may apply. You may opt out at any time by replying STOP.

  • Email: You may unsubscribe at any time using the link provided in our emails.

We do not sell or share your phone number for third-party marketing purposes.

Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enable core website functionality

  • Analyze traffic and usage patterns

  • Support advertising and remarketing efforts

Third-party tools may include:

  • Google Analytics

  • Meta (Facebook & Instagram) Pixel

  • Email and marketing automation platforms such as Klaviyo

You can control cookies through your browser settings. Disabling cookies may limit certain features of the Site.

Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us with:

  • Website hosting (e.g., Squarespace)

  • Payment processing

  • Email and SMS marketing

  • Analytics and advertising

  • Event registration and form management

These providers are authorized to use your information only as necessary to perform services on our behalf.

ALCOHOL-SPECIFIC NOTICE

Our Site and products are intended only for individuals who are 21 years of age or older. By using our Site, you affirm that you meet the legal drinking age requirements in your jurisdiction.

We do not knowingly collect information from individuals under 21.

California Privacy Rights

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to:

  • Request access to the personal information we collect

  • Request deletion of your personal information

  • Opt out of certain data sharing practices

To exercise these rights, please contact us using the information below.

We do not sell personal information as defined under California law.

Data Security

We take commercially reasonable measures to protect your personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Changes To This Privacy Policy

This Privacy Policy is effective as of January 2026 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page. We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy. If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website. Contact Us If you have any questions about this Privacy Policy, please contact us.